Choose a Desirable Prize. Have a goal in mind. This subject line offers 4 different pieces of value( Guitar giveaway, live webcast, pdf, and videos) and performed worse than the two previous subject lines in the series which used just . -These are pair nicely with spreadsheets. . Add the recipients name or other personal details to make the email feel more relevant. "Connecting With A Mutual Contact". (And if youre wondering, they do use it.). Use preview text to give readers a sneak peek. There are many bumps in the road that require many decisions. For example, if you sell jewelry and stuff for couples, then obviously the best time to run the contest is the week before Valentines Day. If you think that the winner announcement email is the last newsletter in this sequence, you are wrong. 1. Zip through the holidays with our super-fast elf-checkout, Give yourself something you really want this Christmas, Friends of the Sea Otter: Adorable Sea Otter Gifts Available on Giving Tuesday, All good dogs and cats deserve stockings stuffed with goodies, Baby, its cold outside, so warm up with our holiday gift ideas, These sizzling Christmas deals are hot enough to warm up Jack Frost, Last call for early Christmas deals 25% off, Kate Spade: Last day! Finish Line: Black Friday Doorbusters start now. Giveaway email subject lines. Use enticing language. Whatever sector you are in, with its huge potential, giveaway emails are increasingly important for the contest to thrive and campaign to achieve the goals. Giveaway Email Templates - Before. If you want to follow Vinomofos brilliant example (and do even more), create a popup that targets returning subscribers and addresses them by their first name: So far, youve seen three giveaway examples that are ridiculously easy to join, with minimum to no effort needed. For More: 121 New product email subject lines ideas to Viral Product. Note: Refind was originally designed to help people with their email campaigns subject lines, but it can also help you with your brand email pitch subject lines. They should be clear and transparent. New Year Savings to Renew You! Even if you dont have a personal brand, you can apply this strategy to your company with a few tweaks. Here are some optimizations that you can implement to improve your tagline ideas. It should cheer everyone up. After all, email is a professional tool, and the subject line should reflect that. 3. " Support [insert cause] on Giving Tuesday!". Personalized subject lines can get up to 50% higher open rates. All in one place. Use colors to create the right gamut of emotions. When you join us, youll get access to over $1,000,000 in software savings - weve exclusively negotiated discounts on 240+ tools that are proven to grow your business. Smart. At Yoga Inc. Hence, you need to use a catchy, engaging, and connecting email subject lines. Positioned as a thoughtful last-minute gift, Prose gives you the option to buy mom a digital consultation that she can take on Mothers Day (not that her products are necessarily delivered on this day. One Kings Lane: Gifts for everyone on your list. California Academy of Sciences: Unique Holiday Gifts for Everyone on Your List! If you're planning on adding giveaways to your marketing strategy, here are some of the best email subject lines for inspiration. Discover these influencer favourites, Susan G. Komen: Holiday gift deadline is tomorrow. Personalized emails generate higher transaction rates and revenue compared to emails that were not personalized. Joining the giveaway is simple: you watch a 10-minute video of 4oceans mission and leave your best guess as a comment under the video. Use psychological tricks like FOMO, sense of urgency, exclusivity, social proof. 5. This website design and code was built using our tools. Help your business stand out with these unique New Year's email subject lines: 3,2,1Savings Unlocked! If you want to win exclusive gifts from the brand, you need to test your knowledge of the brand. However, when well done, they can be much more than just notifiers. A/B and Multivariate tests reveal how small differences impact performance. You should have a strategy for winning over those who did not have luck. Subject lines with multiple topics separated by pipes have the second highest open rate. Your subject line makes a commitment to your reader, so it's important you don't stretch the truth just to simply get more opens and clicks. Move to subject line examples for giveaway newsletters taken from popular brands to see how to put these tips into practice. Sports Authority: Hurry, Only Hours Left for Cyber Monday Savings! About 75% of Millennials would buy from your company again if they receive a free giveaway. The visual display of prizes occupies the central part making everything about them. Giveaway Newsletter Example from APTO Skincare. Subscribe & get entered automatically, WIN a [prize] just by liking this post!, TAG a friend who would love this [prize]! Emergency Essentials: Black Friday Sale! Use subject lines that remind recipients that they signed up for the contest/giveaway. They let you speak to your audience one-on-one, fuel their interest, and increase engagement. Giveaway Emails: Essentials, Best Practices, and Inspiring Examples, Tasks that Giveaway Emails Can Accomplish, Examples of Eye-Catching Subject Lines for Giveaway Emails, How to Make Giveaway Emails Effective: Best Practices, Giveaway Email Campaign: 4 Crucial Newsletters to Send, How to Use Giveaway Emails to Grow Subscription Lists, seven principles of highly successful email marketing, The Best Time to Send Email Newsletters for Black Friday and Cyber Monday, Make newsletter responsive and mobile-friendly, Create awareness for popular and sought-after products, Promote a particular category of products, Get a wave of positive feedback for the brand, Encourage the target audience to try complementary products, Use action words like Enter, Win, Do not Miss Out On.. Use powerful words like Free, Gift, Prize, Last Chance that evoke an emotional response. You can also be straightforward about the giveaway! It is positive, promising, and it includes action and powerful words that appeal to the audience. The first one is to send a winner announcement with a link to a video. Whether youre an experienced web designer, developer, marketer, or a newbie looking to learn the basics, theres something for everyone on this blog. Last but not least, the email design is on-brand. Rock the Christmas clock with time-saving gift inspiration. SHOP BLACK FRIDAY ONLINE NOW! // trackShownInterest(); . BevMo! Here, you need a compelling subject line to prompt . It should scream happiness and joy. Were happy to publish useful articles and tutorials related to web design. Always send Thank You note to all the participants at the end of the contest. Call-to-action button. Avoid spammy subject lines like "FREE BOAT GIVEAWAY!!! Think of these as guidelines, if you will. Consider using a countdown or time-proven phrases like Hurry Up! or End Soon! that sharpens the sense of urgency. No matter how good the email content is, it won't matter if no one opens the email. 7 of the Best Giveaway Email Examples You Can Copy, Giveaways are among e-commerce marketers favorite tools for a good reason. Apart from that, the email is transparent: all the main terms are carefully highlighted. When done right, an e-commerce giveaway can help grow your email list with quality subscribers and increase sales. This giveaway newsletter example from Birchbox is a case in point. This is no ordinary giveaway; its for loyalty members, and it comes at a price. Learn more from best-selling nonfiction books in less time. Enter our new giveaway today, Enter our giveaway and upgrade your [product/service] collection!, Get your hands on [product/service] for free!, Win a [product/service] and elevate your style, Be the lucky winner of [product/service]!, Enter to win a [product/service] bundle, Score a [product/service] worth [value], Win a [product/service] and treat yourself, Enter our giveaway and win a [product/service] of your choice, Get your hands on the latest [product/service] for free, Win a [product/service] package and elevate your home, Enter to win a [product/service] and make your life easier, Good things come in small packages! Second, the announcement of the contest is skillfully highlighted. The last thing you'll want after you hit the send button is for the email campaign to hardly be opened. Do not try to include video inside the newsletter since most email readers do not support this multimedia type. Keep it Short. Choose the winner randomly. The copywriting in this giveaway email makes you feel like Recess performs an act of kindness by offering you all these gifts. Customers dont need to do anything extra to get a chance to win (other than spending some money on the Prose shop.). In the grand scheme of things, making false promises will end up hurting your open rate as your readers will lose trust in you. According to an analysis of 12 million outreach emails by Backlinko, only 8.5% of all outreach emails get a response. Are they already part of your list? It is here where Thank You email comes to the rescue. This helps secure their attention. Many e-commerce brands use birthdays, customer anniversaries, and milestones as an excuse to offer small discounts. Effective giveaways, like Proses, can also help turn subscribers into customers, and this email is an excellent example of that. Try out these email subject line ideas to increase your engagement and give your business an edge this September: 34. Here are 75 subject line ideas to help improve your open rates. Is not it impressive? This makes it harder for you to catch the attention of the person. Here, entrepreneurs offer a special discount on the product that they have been given away recently or some other shopping incentives to avoid disappointment and leave things in a good place. You can go two ways to ensure that everything was fair and square. Although theyre easy to run, low-effort giveaway campaigns arent the only way to go. In this giveaway email, Crate & Barrel, first, features its bestsellers, reviews, and customer photos to create social proof: Then, the company asks you to keep reading to learn how to get your photos featured and potentially win a $1,000 gift card. Crew: Its OK to have seconds (or thirds) of this sale, Check out Santas recommendations for your favorite pet. Now that you know how to write a contest email subject line, here are some quick tips to help you attract more participants. By following these tips, you can write giveaway email subject lines that will help ensure your messages are opened and read. Body of Email. if (wS > (hT+hH-wH) && $(".subscribe-page").is(":visible")) { 1. The action words instantly catch an eye. Email DesignNataly Birch April 06, 2021 16 minutes READ. 2. Did this strategy bring the best outcome? Top 20 omg. Third, there is a display of prizes to remind everyone what you can get for free. These are the top 10 types of email subject lines that generate clicks. Benefits of Funny Goodbye Email Subject Lines. Model from the companys guess-the-weight competition and ask participants to guess, for example, the number of products you shipped yesterday, how many pre-orders you received, and so on. It has an action word such as win. Even though it is highly overused, it still works. Things get even more interesting in the second part of the email: Here, Recess makes a solid argument by saying that they cant guarantee if youll win the giveaway or not. Even those who adore scanning rather than reading get information instantly. Name of the prize. Whatever email you send (holiday email, seasonal email, transactional email), should be personal. Welcome to #branded hashtag. Discount reminder. A good subject line will entice recipients to open your email, while a bad one will cause them to delete it without reading it. Join our free newsletter to get unlimited access to all startup data. Everyone loves a good puzzle and your email subscriber will be intrigued enough to open it in order to find the answer. Wool and the Gang: TODAY Last Chance For Xmas Delivery! You can align it to red days in the marketing calendar like Black Friday, Christmas, or Easter. First of all, we have a not-so-secret love for emojis in email subject lines. How To Write a Giveaway Email Subject Lines? Using a three-column arrangement along with bold typeface and beautiful iconography, the team was managed to deliver the message to everyone within seconds. More importantly, subject lines separate intentional emails from spam. Consider the length. Just Click. Quick Tips To Write subject lines to Attract more Participant. 4. Extending a list of contacts is increasingly vital for every business since existing contacts can be easily nurtured and turned into paying customers. Email subject lines that create a sense of urgency, scarcity, and exclusivity can boast a 22% higher open rate. Win your order, share a photo, tell your favorite product These are the typical e-commerce giveaway campaigns you see every day. When well-done, follow-up emails can be used to. 2. Fill in personal information like email address, name, gender, etc., to join the giveaway right away. Sometimes the contest lasts for more than a month, nurturing customers every day. HAPPY THANKSGIVING! Indulge in the joys of personalized holiday shopping, Food & Wine: 15 Thanksgiving Drinks to Start on While Cooking, Price Freeze Black Friday Deals Back, Be Santa Claus for your favorite paws with these pet treats, Too Faced: Youre Welcome for the Best Christmas Gift Ever, Joss & Main: Jingle Belles: Gifts for her, best-selling bedding & more on sale today. Giveaway Email Subject Lines are a great way to get more people to sign up for your email list. -We cannot win all lottery tickets for you. Telling your subscriber what is inside helps with open and clicks. Here are seven giveaway email examples that do this right, and how you, too, can run an effective giveaway without breaking the bank. Dear [NAME],** Thank you for signing up for our giveaway. Happy Valentine's Day. Then, you can regularly engage your email list and give subscribers a reason to shop from youagain and again. Were here for you! Email subject lines for networking. We just need your email: Join our free newsletter to get access now. 2. How can joining a gym turn into your Christmas vacation? Therefore, it should include such vital details as. - The curiosity of knowing about a neighborhood of interest will make them click on the email. "Here's a Customized List of Keywords You Can Rank For Today". But if you do it right, Giveaway Email Subject Lines can be a great way to grow your list quickly. "Collaboration Opportunity". Therefore, you need a whole campaign with a range of follow-up emails to generate buzz around the company, keep clients engaged, and pursue marketing and promotional goals from various sides. Just like your email type, make sure that you use the right tone to reach your audience. Giveaways bring people who are initially interested in a freebie, not a brand. "Requesting To Connect On LinkedIn". wS = $(this).scrollTop(); As one of the most engaging and promising communication channels, email marketing offers numerous instruments to help entrepreneurs run their companies successfully. A New Year's Surprise Inside. I never win anything! said no one who ever entered our giveaways. If you can offer that for free or at a discount, they are more likely to open your email. 2. It does not have big promises or lavish visuals. This helps to build much-needed trust in a contest. We have everything you need to make money. Use specific numbers. Bottom line: LOccitanes giveaway email is the perfect example of leveraging a limited-time offer in the best way possible. May 24, 2022 Keep it short, clear, and concise; aim for around 6 to 10 words. HY-VEE CORVETTE GIVEAWAY SWEEPSTAKES. It commands attention, increases engagement with the brand, and onboards a load of subscribers. Enter our latest giveaway now, Its time to get lucky! Category: Announcement. All you have to do is fill out a short form on LOccitanes website and if you win, you can get a future order (up to $2,000) reimbursed. As the nameplate implies, this type of giveaway email should have a celebratory atmosphere. By offering a freebie, you're enticing potential customers to take a closer look at what you have to offer. Distribution of Subscribers Optimal Day of Week. 7. Pique their curiosity, or shock or . If you don't have a great prize, people won't put in the effort to enter your giveaway. $(window).scroll(function() { Pureleverage.com: Your $1.00 Cyber Monday sale!! Cath Kidston: Tick tock | Last chance to order in time for Christmas! Be specific, not vague; let readers know what they're going to read about. Create a set of rules that makes this contest fair. JetBlue: Up to 50% bonus tis better to give AND receive! Hey [name], welcome to [business]! It's important not to go overboard here, but adding even the simplest touch such as their name can build trust and rapport. Keeping the subject message short also helps display it correctly without clipping on mobile devices. Most interestingly, when you click one of the photos, a modal pops up featuring a link to the product used in the photo: Visitors can easily click through and buy the products that catch their attention. "Introducing Myself". Depending on the type of prize, products you want to promote during the contest, and the target audience, you need to find the best time to run the campaign. However, its 100% sure that youll get their productsif you order them. While 4ocean does something extraordinary for the environment, Recess, in this example, aims to make you, as an individual, feel better in these challenging times. This can be done by giving your subscribers a deadline to accomplish an action. 1 Subject Line Example #1: The Bold And Audacious Subject Line. This giveaway email should trigger the good old fear of missing out, or FOMO. Be clear and specific. This one is a case in point. However, rather than select a standalone gift, LOccitane offers you the chance to win a previous order. Which customers are your top priority? Email autoresponders with subject lines that confirm entry to a contest or giveaway have a 46.9%** open rate. Fourth, at the bottom of the newsletter, you can find some other bonuses like Free Delivery, Lowest Price Promise, Tickets. Give them a sneak peek of what's inside. The background hints about the brand earning some extra bonuses for credibility. PrivacyStatement. A few words on the design. Shortform guides are essentially superpowered book summaries. Hey! This giveaway email is not just a fancy picture; it is a brilliant illustration packed with marketing tricks. Think through emojis. 5. While just a few words may seem like a small piece of your overall message, this is the first impression your audience will have before they decide whether to open your email. Celebrate the weekend by entering to win! Regardless, your welcome email subject line should be cordial and exciting and give a hint of what they can expectwhether with your tone or with their subscription. You can invoke curiosity to spark your readers' interest. - You are the expert here. : Theres Still Time to Claim Your Prize, Analyze contacts preferences and behavior patterns. Words like free, win, and contest can all help to increase open rates. Keep it short and sweet. Announcement email subject lines should be excitable but not spammy. Next, Prose introduces its giveaway by framing it around Mothers Day: The prize is straightforward: a gift basket you can win for your mom (or yourself.) The team behind this spectacular giveaway email example did many things right, but here are three decisions that made the most significant impact. Avoid making any false promises. Giveaway emails were created to inform users about the beginning and end of such types of contests. hH = $('#abandoned-cart-trigger').outerHeight(), Forever 21. Become a premium member to get full access. Notify about exclusions and exceptional circumstances. RT & enter for a chance to WIN one for yourself, RT & follow @[brand] for a chance to WIN [prize], Follow @[brand] & RT this post for a chance to WIN [prize], [Prize] alert! If youre unsure what to buy, you can still enter the giveaway and decide later. Subscribers from giveaways are people interested in the product; they are more likely to shop with you. I was right - and that's not good for you. Build your lists and convert drive-by web traffic into customers. Sumo's best email subject lines. It is at the heart of the design, so its quite difficult to miss out. When done right, an. How can you apply this strategy to your business even if youre not as involved in a cause as 4ocean? Do you need these subscribers? Place it on the top so that contacts get it right away. The headline of the email, "Enter to win a trip to compete in the golden leaf half marathon," is a long yet descriptive sentence to capture the attention. The giveaway newsletter from ATD Attraction easily drives traffic to the website, gets contestants excited, and turns contacts into brand evangelists. I'm Pat Walls, the founder of Starter Story. The lower-case q on "quick" is purposeful - it just looks more human. Save my name, email, and website in this browser for the next time I comment. A stunning email design can do magic. For this, you need not only a good deliverability rate but also a compelling subject line. If your subject line isn't engaging or appealing enough, there's a chance it could get buried in your reader's inbox. The Leukemia & Lymphoma Society: #GivingTuesday is today! You wont believe what were giving away! etc.) You want to require them to open the email to find out. But by partnering up with other brands, Prose increases the gifts perceived value even more. In exchange for taking this simple customer loyalty quiz, you can win store credit and a virtual consultation with a beauty expert. It should include action words to give contacts the motivation to enter the challenge. Keep in mind that your subject line is the most important part of your email. Great for encouraging action at the end of the wire, email subject lines with a sense of urgency get opened. When it comes to email subject lines, most people gravitate towards those that are serious and to-the-point. Just like the call to action in the body of the email, the subject line must be loud and clear if you want to score the highest open rates. We saved Santas best stocking stuffers just for you, The White Company: In need of Christmas inspiration? Among all the giveaway email examples featuring here, this one boasts of being a part of something really big. This is one of my favorite cold email subject lines because it seems like it's coming from a real person and not some super fine-tuned marketer or salesperson. 1. It is a gateway that leads contestants to the landing page. Proses instructions are clear as well. (MACYS), Shutterfly: Just 3 days: get 50% off + NEW Disney Frozen Stockings, Inspire a kiss under the mistletoe with these romantic holiday destinations, Ring in the holidays wearing elegant Christmas jewelry, Groupon: Groupons Most Wanted This Holiday Season, Make room under the tree for cash-saving Christmas fun.