More from Ad Age: See the NFT cameo in Bud Light Nexts Super Bowl ad, Even more from Ad Age: Prank Bud Light Next website gets taken down. The buttoned-up, nerdy dad from Schitts Creek not only relishes zipping through an urban landscape (briefly encountering his bewildered TV wife, Catherine OHara, along the way), he gets caught up in a high-speed chase that Danai Gurira and Dave Bautista join for some reason. IE 11 is not supported. SoFi Stadium address: 1001 Stadium Drive, Inglewood, CA 90301. This ad is not unpleasant, but its a super cheesy and puzzling choice of commercial for the ad worlds biggest event. Add in a marching band soundtrack that starts and stops arbitrarily and you may start to feel like youre losing your damn mind. If theres a larger point being made here about identity (i.e., the reality of app-based matching with people who arent always who they seem to be? Does this man not realize what a slippery slope it is to submit to bathing mandates? Voice Over, Charlie Puth . The commercials -- which cost $6.5 . But still, point well-taken. Her designer high heels and Roomba are matched, improbably enough, with identical offerings, but when Waddingham puts her TV on the line, her perky opponent says, I see your 4K smart TV, and I raise you the cash back I got by buying all this with Rakuten. (Cue the screen of her phone, which shows a Rakuten Cash Back balance of $278.) The whole thing is terribly sillybut the joke is elevated by the unexpected casting of a national treasure. The idea behind Doritos' marketing strategy for Game Day was simple, yet innovative. Voice Over Bird Animals Bears, Birds, Crocodiles, Deer, Foxes, Sloths, Water Buffalo Agency Goodby, Silverstein & Partners . Amid this action, rhumba-style music plays, oddly accented with high-pitched warbling reminiscent of a Disney princess. Its rare that an ad so clearly and convincingly presents its product as a solution to a problem in the marketplaceand does so in a way thats a joy to behold. Activate your account. Subscribe to Ad Age now for the latest industry news and analysis. At the core of all that compounding, over-the-top cuteness is a simple storyline: Sally sold seashells by the seashore, as Andr 3000 explains in voiceover, but the seashells didnt sell so well, so Sally set up a seashell store on Squarespace. Plenty of brands threw their high-priced hats into the ring. Young LeBron declares that the future is crunk!which amuses present-day LeBron and prompts him to ask, Anything else you wanna know?. More from Ad Age: Gillette is back in the Super Bowl for first time in 16 years. The absurd charitable appeal here is more clear if youve also seen Partons spot, but just in case, some on-screen messagesVERIZON PHONES NEED YOUR HELP and A&T PHONES NEED YOUR HELPpop-up to drive home the point that phones that are not on T-Mobiles network need to be rescued from their inferior 5G service. While many of the Super Bowl 2021 ads struck a more somber tone, as they were centered on the COVID-19 pandemic, it seems 2022's ads could provide some much-needed levity and give the big game a . More from Ad Age: The social media power of Super Bowl commercial celebrities. Alexa: Top last years Amazon Super Bowl ad with Michael B. Jordan. Seth Rogen and Paul Rudd star in the chip company's commercial. After a brief exchange about hype and being ready (in regard to his NBA career),2022 LeBron tells 2003 LeBron, I cant tell you everythingwhich is profoundly disappointing, because this is an ad for a cryptocurrency exchange. For its 2022 super bowl ad, General Motors called on Austin Powers legend Mike Myers who reprised his iconic role of Dr. Super Bowl commercials 2022: Watch all of the ads that aired on Super Bowl Sunday USA TODAY 0:00 1:32 As the Cincinnati Bengals and Los Angeles Rams faced off in Super Bowl 56 ,. Plus, interleaved with the anti-ad sentiments are not-so-subtle disses of the competition, including No dieselgate (a reference to the VW emissions scandal of 2015) and No conquering Mars (take that, Elon! Ahead of the big day, some outlets described Sunday's game as "crypto bowl" due to the number of expected cryptocurrency related ads. The narrative comes hilariously full circle with the revelation that Rogen is getting married to the zombie ghost lady and Rudd is officiating. Budweiser. To put that into terms many of the big game's advertisers will understand, that's about 160 bitcoin . More from Ad Age: Super Bowl ads show limited diversity and inclusion progress, Avocados From Mexicos Big Game spot is pure fun and silliness, packed with the snappy one-liners weve come to expect from the brand. We open with a boutique shop owner looking over a pile of papers while a crazy cat lady wheels in on an office chair singing (well, more like mangling) All I Do Is Win. We then shift to a tavern keeper exchanging smiles with a sympathetic DJ Khaled. Cash-back shopping app Rakutens Big Game ad relies on the sight gag of an impossibly posh, vaguely villainous poker playerportrayed by Ted Lasso actress Hannah Waddinghambetting an absurd assortment of her personal belongings in lieu of chips. Instead, Thee Stallion takes the form of an animated songbird and Puth is presented as an animated fox. All-electric, Hera confirms. Not so hot. Tolkien fans were in for a treat during the third quarter of the Super Bowl when Amazon released its first official trailer for its highly anticipated TV series, "The Lord of the Rings: The Rings of Power.". All-electric? Watch the 2022 Super Bowl ads 02:37 Popular Super Bowl ad crashes system 02:14 Deion Sanders and son appear in Oikos Super Bowl commercial 01:24 See Scarlett Johansson and Colin. 2 Rhetorical Analysis of Super Bowl Commercial Adverts The advertisement that I chose by the Super Bowl was "Push it Flaming Hot". Overall, there were 64 ads in the competition's national lineup. What really makes the ad work is how much Cyrus commits to her role and the song, shamelessly belting out T-Mobile talking points (faster speeds nationwide!) as if this were one of her actual love songs. The series is expected to premiere on Sept. 2. More from Ad Age: Watch DraftKings daring Super Bowl commercial. Edward Sutelan 2/12/2022 There are always some new advertisers that enter the mix for the Super Bowl. Nissan Motor returned to Super Bowl advertising after a seven-year hiatus with a star-studded commercial led by "Schitt's Creek" co-creator and actor Eugene Levy. Doritos has become a fixture of the time between the big. Super Bowl trends have always mirrored the cultural mood. DraftKings pulls out all the stops with an adrenaline-packed narrative featuring Fortune making it interesting by performing dangerous feats such as catapulting out of a blimp and hitching a ride with an Evel Knievel look-alike. The original premise was that E-Trade made online investing so easy a baby could do it, but now digital trading is part of our everyday lives. Actress Jamie-Lynn Siegler, who played the daughter of mobster Tony Soprano in The Sopranos, recreates his ride from Manhattan to New Jersey in the HBO series iconic opener. This year, a highly coveted 30-second spot on NBC's telecast cost as much as $7 million up from the average price tag of $5.6 million CBS logged last year. The swarm, which weaves around office and residential towers, briefly changes shape to create a giant thumbs-up, which presumably was meant to make the swarm look friendly, but instead made us think of Facebooks logo. Then comes the tagline: Its only worth it if you enjoy it. Say what? ICYMI, Flamin' Hot released its very own commercial dedicated to the spicy flavor for the 2022 Super Bowl. Nick Jonas crashes the party. Joining the comedy champ were fellow Austin Power slum, Seth Green, Rob Lowe, and Mindy Sterling, who took to the small screen to promote General Motors' line of electric vehicles. Ahead of the 2022 Super Bowl, brands such as Bic Lighters, Pepsi, and Chewy have already released their game day ads, which we have ranked below. The 60-second spot features. The tagline, read by Blige: Making your health a priority is real love. Let the postgame quarterbacking begin. Occurred on April 16, 2022 / Puerto La Cruz, VenezuelaInfo: Man helps save sloth from being in the middle of the road. Anyway, the spot peters out with Crypto.coms recurring Fortune favors the brave taglinewhich somehow failed to distract us from imagining Young LeBron as an eerily prescient cryptocurrency trillionaire. Trailers for Jordan Peeles Nope," "Doctor Strange in the Multiverse of Madness" and "Jurassic World: Dominion" all also dropped during the Super Bowl. We just hope its not too late, baby, for you to draw young investors away from millennial-friendly services like WeBull, Stash and Robinhood. Golfer Brooks Koepka is deciding what to order. But the premise of this spot could have come from any seventh grader: Lets put one over on the audience by not mentioning the product at first and slyly hinting its so good its illicit! This commercial isnt just keeping up, its ahead of the pack as the perfect microcosm and pinnacle of an overly celebrity-fied Super Bowl. Bud has touched on sensitive issues in the past with grace and resonancesuch as the Clydesdales bowing before the missing twin towers after 9/11but this spot sadly fails to achieve that, and leaves us verklempt for all the wrong reasons. Exercise makes everything better, right? Koepka: Oh, really? You can watch the ad here. Use it. More from Ad Age: Watch Hellmanns new linebacker sack food wasters in Super Bowl commercial. Chevy and The Sopranos Chevrolet granted an Easter egg to superfans of the hit HBO show with an ad for its first-ever. More from Ad Age: Seth Rogen and Paul Rudd relive wild tales in Lays Super Bowl commercial, In Crypto.coms Big Game spot, LeBron James travels back in time to 2003 to talk to a younger version of himself. )feels tone-deaf emerging from a pandemic while there is still high unemployment and belt-tightening. Super Bowl commercials 2022: Top 10 ads from USA TODAY Ad Meter AD METER Super Bowl Ad Meter Add Topic USA TODAY Ad Meter's top 10 commercials during Super Bowl 56 Rick Suter Ad. And thats about it. Famous golfer and social media influencer Paige Spiranac is now Inside Edition's special Super Bowl correspondent. Evil (Mike Myers), the supervillain from the Austin Powers movie franchise, announces that hes taken over the carmaker as he addresses his entourage from the executive floor of GMs famous Detroit headquarters. A towel bar obligingly bends to accept his tossed-off wipe and a dress shirt flies across the room to affix itself to his body. 1:23. J.R.R. Super Bowl 2022 may still be weeks away, but that hasn't stopped brands from making the most of their marketing budgets with ads to be played during the big game's uber . The Pepsi Super Bowl Halftime Show lineup features legendary MCs, and your commercial samples Salt-N-Pepa, two more legendary MCs. 1 min read. How overwrought, overthought and vainglorious. Are you a print subscriber? On the bright side, unlike a lot of people in her life (including her clearly miserable son), you can get away from her after just 30 seconds. More from Ad Age: FTX is giving away free bitcoin as part of its Super Bowl commercial. Super Bowl 2022: Full schedule of commercials to watch for By Lauren Sarner February 12, 2022 3:44pm Updated The tradition of offbeat Super Bowl commercials continued Sunday with a. Where is the 2022 Super Bowl and what time is Super Bowl? Feb 13, 2022 5:38 PM EST. Turkish Airlines, of course. This spot executes its strategyto show that the brand brings you more than just foodin flawless fashion. He literally transforms into a cinematic action hero, complete with a catchphrase (Watch the coffee). When it comes to Super Bowl ads, Uber Eats delivers. This spot craftily plays on her checkered history to hilarious effect as people ponder Whats gotten into Lindsay? The Mean Girls star beats Dennis Rodman at Jeopardy! (buzzing in first to answer a question about his own life); reduces the paparazzi to tears by turning in early rather than hitting the clubs; andin one especially belly-laugh-out-loud scene bedazzles Danny Trejos ankle monitor as she trades DUI for DIY. (Trejo steals that sequence with one word: Gorgeous!) All too often during the Big Game, we see celebrities trotted out as nothing more than window dressing. !, he says with such delight that its hard not to share his joy. )More from Ad Age: Listen to music from Super Bowl 2022 commercials. Submissions should come only from actors, their parent/legal guardian or casting agency. The 28-year-old Saturday Night Live comedian starred in a Hellmanns commercial with his mom to promote the mayonnaise makers initiative to tackle the issue of food waste. Zeus and his wife, Hera, are introduced to the car in this commercial by the vehicle manufacturer. Here are the best (and worst) 2022 Super Bowl commercials: BEST: Silverado "Sopranos" "The Sopranos" opening credits get a makeover with Chevy's new electric Silverado and an emotional. Its Rashida Jones. Booking.nah. Or maybe its the high-mindedness (In the home of the brave, down never means out), which, however well-intentioned, just doesnt land right given the lingering division in this country.