Stansted, Southend, as well as Newcastle from the end of August due to low levels of air travel demand as a result of the COVID-19 pandemic. We also use third-party cookies that help us analyze and understand how you use this website. (Jones 2007) In 1996 they replaced the leased aircraft by purchasing four second-hand aircraft. Being competitive means the ability to withstand the market demand, ability . In addition, Marketing Analysis of easyJet We will write a custom essay specifically for you. Picture 1. [28], Originally, much like Southwest, EasyJet did not allocate seats passengers took any available seats, with the option to pay for "Speedy Boarding", which allowed them to be first onto the aircraft. I/ Easy Jet : General Overview The airline modernised the building and painted it orange. The Airline markets success or future lies through marketing because this sector is in competition with other modes of transportation such as bus high-speed train. Clarity is important so that the mission statement is understood by all relevant stakeholders of Easyjet Plc Company. The company sells its own tickets directly to the user trough the Internet, Premium Busboy, Stakeholder analysis They influence the companys decisions as they are the main say of it. external stakeholders are from outside of the company but, Free The first strategy is believed to enable EasyJet to attain the student segment of the market and the second one should help to boost brand awareness (Bader 2015). easyJet. 5 Recommendations Guided by analysis of survey results, the report offers some key recommendations on areas for future work: Develop capacity-building and learning activities to support meaningful and inclusive stakeholder engagement, especially online engagement. Most EasyJet Topics to Write about. We have taken ideas from Boeing, Airbus and the engine manufacturers and put them together." Customers booking flights through the airline's website are provided with quotes for several hotels at their destination. History of the Internet, look of easyJet and will also discuss an analytic research that was made to demonstrate aspects of the history of the airline along with the marketing strategy and brand strategy used and implemented by the low-budget airline. During 2017, 'Air Time' was introduced on some EasyJet Switzerland flights, which enables passengers to connect to watch a selection of films and read books through an on-board WiFi network; this service is provided by Rakuten. Stakeholder analysis Which stakeholders are critical to the business? These cookies will be stored in your browser only with your consent. For example, a stakeholder can be the owner or even the shareholder. Carbon dioxide, organization. [10][27], In 2002, the airline opened its base at Gatwick Airport. Stock, A stakeholder is any individual or group who can affect or is affected by the actions decisions policies practices or goals of the organisation (Freeman 1984 25). Starting from this awareness easyjet become one of Europes first low cost airlines by adopting : What Stakeholders Want From Easyjet 2022-11-21. Business model, EasyJet is originally discovered by a Greek named Sir Stelios - Loannou in 1995. Airline, MARKETING RESEARH PROJECT EasyJet Marketing and Management in the Airline Industry Case Study Analysis discusses that This is a competitive world, mainly, for business as it has to face competition from its rival in its market industry while giving stiff competition to others. Other uncategorized cookies are those that are being analyzed and have not been classified into a category as yet. [39] In June 2020, EasyJet announced their intention to resume flights, flying half of their routes in July 2020 and up to 75 per cent in August 2020, though with reduced frequency. EasyJet the company is a low cost airline looking to undercut traditional carriers that were already known and established in the industry. This service offers free allocated seating (including extra legroom), priority check-in, fast-track security, speedy boarding and extra cabin baggage. EasyJet The cookie is used to store the user consent for the cookies in the category "Analytics". These are stakeholders who are directly affected by a project, such as employees. EasyGroup Holdings Ltd (the investment vehicle of the airlines founder, Greek-Cypriot businessman Stelios Haji-Ioannou, and his family) is the largest shareholder with a 15.269% stake (as of September 2021). DEVELOPMENT SUGGESTIONS Equally, EasyJet strives to maintain the same standard of fundamental human rights in respect of its customers and is committed to the responsibility of the equal treatment of all passengers regardless of their personal characteristics or social status. Initially they started off with two leased aircraft that only flied from Luton to Edinburgh and Glasgow. 4 min. Easyjet was founded in 1995 by Sir Stelious Haji-Ioannou, it's a private limited company owned by Easy Group and it's also listed on the London Stock Exchange. This was then followed by "[.] by easyJet", with "Europe by easyJet" and "business by easyJet" being the most widely used. Shareholders . This cookie is set by GDPR Cookie Consent plugin. Initially they started off with two leased aircraft that only flied from Luton to Edinburgh and Glasgow. Internal stakeholders are those from within the, Premium 2.6.2.1 Employee protection laws (discrimination and health and safety) Easyjet Plc. Between 2003 and 2007, it opened additional bases in Germany, France, Italy, and Spain, establishing a presence in continental Europe. Stakeholder Engagement Given that the Company's principal activity is to operate an AOC and provide seat capacity to a fellow easyJet Group subsidiary and is part of the easyJet Group, to ensure an efficient and more effective approach much of the Company's stakeholder engagement takes place at a Group level. EasyJet plc [5] (styled as easyJet) is a British multinational low-cost airline group headquartered at London Luton Airport. Q1: How do easyJets marketing objectives and marketing mix strategy affect its pricing decision? ", "EasyJet paint job makes fuel bills less of a drag", "EasyJet looks to AI to cut delays and deliver its bacon butties", "easyjet will launch first electric plane in 2019", "EasyJet makes progress with electric aircraft plan", "EasyJet to offset carbon emissions from all its flights", "Sustainable flights, easyJet and Airbus work on zero-emission aircraft | SmartGreen Post | news from the environment", "EasyJet urges new tax to replace air passenger duty as part of green push", "EasyJet ads criticised over green claims", "EasyJet discriminatory wheelchair policy", "EasyJet accused of discriminating against disabled passengers", "EasyJet loses disability discrimination case in France", "French court fines easyJet over refusal to let disabled passenger board", "EasyJet threatens not to let passenger board after he criticises airline on Twitter", "Passenger sues easyJet after crew told her to move seats to satisfy ultra-Orthodox Jews", "EasyJet Europe nimmt Betrieb mit sterreichischem AOC und Betreiberbewilligung auf", "EasyJet confirmed as UK airline, despite EU ownership", "Transaero Airlines and EasyJet Sign Commercial Agreement Press Statement", "Transaero to Cease Operations October 26", "EasyJet to Halt Moscow Flights on Slumping Demand", "easyJet (Group) Fleet Details and History", "Pictures: EasyJet's first A321neo makes Farnborough debut", "Snub for Boeing as Airbus lands EasyJet deal", "EasyJet's losses widen on sterling weakness", "easyJet takes delivery of first A321neo", "EasyJet orders 12 more Airbus A320neo aircraft", "easyJet confirms order for a further 56 A320neo Family aircraft | Airbus", "easyJet Firms Order For 56 Airbus A320neo And Upsizes 18 To A321neo", "Q&A with easyGroup's Stelios Haji-Iaonnou", "EasyJet wins reservation system copyright case", "EasyJet Boosts Order For Airbus A319s By 52 Aircraft", "EasyJet launches EasyJetHotels with Hotelopia as its new exclusive accommodation partner", "The death of traditional, inflexible package holidays EasyJetHolidays gives total flexibility of hotel and low-cost flight combinations", "Financial Protection for package holidays booked with EasyJet", "EasyJet relaunches package holiday business", https://en.wikipedia.org/w/index.php?title=EasyJet&oldid=1141591126, Older aircraft are to be retired and replaced by A320neos, In the Airbus Cabin Flex (ACF) configuration, Both aircraft (G-BECG/G-BECH) were transferred to, This page was last edited on 25 February 2023, at 20:51. These cookies track visitors across websites and collect information to provide customized ads. [63] The propulsion system is said to comprise a series of eight electrically driven ducted fans that are buried in the wings, which are powered by numerous battery packs distributed underneath the cabin floor; it is claimed to possess a range of roughly 335 miles, suitable for about one-fifth of EasyJet's current city routes, and facilitate zero-emission flights, as well as being 50% quieter and 10% less expensive to operate than conventional jet airliners. Table of Contents London Gatwick Airport. Easyjet stakeholders. Johan Lundgren. The company has clearly identiable operational and marketing, Premium To achieve this, the EcoJet was described as using propfan engines, as well as being constructed with extensive use of carbon fibre composite material. Competitors and competitive advantage 11 All in all marketing is one of the most elements, Premium The SWOT Analysis for EasyJet Plc is presented below in a matrix followed by detailed analysis: Strengths. They also want to create business opportunities that set them apart from competition and also to provide value for their stakeholders. In the sense these parties anticipate many from the organization. It was claimed to possess improved fuel efficiency over contemporary airliners. easyJet is one of the largest airlines in the world, with 308 aircraft, operating 927 routes across 34 countries and 153 airports. Most of the concepts for easyJet were adopted from Southwest airline; however easyJet added its own touch which reduced operating costs even further. [102] The company took delivery of the first A321neo on 18 July 2018 at the Farnborough International Airshow. Lecture : Pricing and Costing The Airline business segment operates its route network. As of December2022[update], the group operates the following aircraft:[96][97][98], In common with other low-cost carriers, EasyJet has a strategy of operating just one aircraft type. EasyJetHotels offers accommodation products throughout the airline's network. Debt The aim of this business is to provide and develop products for athletes of every ability and to make sure their products help athletes reach their potential. Total revenue ( million) 2,362.8 1,797.2 31.5%. Marketing The cookie is set by GDPR cookie consent to record the user consent for the cookies in the category "Functional". A press release issued by KCC, and copied to the Ghana News Agency, in Accra, said the . Low-cost carrier, MATCH TO EVVIRONMENT & DEVELOPMENTS [93] Citing diminishing demand on the route, EasyJet ceased all flights to Moscow in March 2016. Avianca, the characteristics of this category of product. Management Within a year, over 50% of bookings were made using the website; by April 2004, the figure had reportedly jumped to 98%. At the time, EasyJet stated that it intended to introduce electric aircraft into revenue service within 10 years. Easyjet Plc managers can use Porter Five Forces to understand how the five competitive forces influence profitability and develop a strategy for enhancing Easyjet Plc competitive . US Airways. Easyjet. 1. It may have little or nothing to do with the products market price and depends on the products availability to satisfy his or her needs or requirements1 Easyjet is really focusing on this aspect because they are expanding and they are already flying to 129 destinations, Premium 3.1.1 Price List 4 Practical Legal Skills R. Hyams, S. Campbell. Here is a useful summary: EasyJet the airline industry was founded in 1995 by Stelios Haji- Ioannou and from thence struggled to maintain their competitive position in the airline industry. BMAN72801 A typical Airbus A319 carries 150 or 156 passengers depending on layout in a single-class configuration, but as the airline does not serve meals on its shorter flights, it opted for smaller galleys and had a lavatory installed in unused space at the rear of the aircraft. To simplify the process we suggest that you start by identifying groups that fall into one of four categories: organizational capital market product market and social. Easyjet Plc PESTEL analysis is a strategic tool to analyze the macro environment of the organization. Germany [14], EasyJet was featured in the television series Airline, broadcast on ITV (19982007), which followed the airline's operations at London Luton and later at other bases. [22], On 5 November 2000, EasyJet was floated on the London Stock Exchange. The international standard providing guidance on social responsibility, called ISO 26000, defines a stakeholder as an "individual or group that has an interest in any decision or activity of an organization." Stakeholders may include s uppliers, internal staff, members, customers (including shareholders . 3.1.3 Discounts 4 Best EasyJet Topic Ideas & Essay Examples. London Gatwick Airport Three investors in easyJet <EZJ.L> have thrown their weight behind the British airline's management in their battle with the founder and biggest shareholder Stelios Haji-Ioannou over a 4.5 billion . We use our cost advantage, operational efficiency and leading positions in primary airports to deliver low fares, seamlessly connecting Europe with the warmest welcome in the sky. Strategic management, Stakeholders This website uses cookies to improve your experience while you navigate through the website. easyJet is one of the world's most successful low-cost airlines. In other words, your project's stakeholders are the . [26] By 2015, the company was flying routes to more than 130 destinations in 31 countries, operated 26 bases centred around Europe, and had a total of 10,000 employees. 2.6.2 Legal factors that influence Easyjet Plc. It works by reducing the build-up of debris and reduces drag across the surface of the aircraft, thus reducing the fuel bill. The series, while not always portraying the airline in a positive light, did much to promote it during this time. Collect and evaluate economic factors which might influence EasyJet general business environment. The primary driver of the cost is the re-registering of aircraft in an EU AOC jurisdiction. The owner of the business can be role models for the employees. 3.2 Product and services 6 What we do. The coating has already been used on US military aircraft and if successful EasyJet would apply the paint to its whole fleet. It has 29 bases across Europe, the largest being Gatwick. They want an affordable price for the flight and in-flight products, as well as a safe, smooth journey. EasyJet was founded by Stelios Haji-Ioannou, when he was just 28, in the year 1995. [80], On 27 August 2020, the airline was sued by a woman over discriminatory concerns. Ryanair [84] In May 2018, EasyJet confirmed that it was very close to achieving the required majority EU27 share ownership and that the UK government will nevertheless continue to consider it as a UK airline. CSR, credibility, employees' rights and legitimacy during a crisis: a critical analysis of British Airways, WizAir and EasyJet cases - Author: Rasha Kassem, Aly Salama, Chanaka N. Ganepola . [22] By 2007, EasyJet was claiming to be operating more flights per day than any other European airline. Figure 1: EasyJet stakeholder map. Airlines which fail to comply with strict, Premium Profit before tax - underlying ( million) 123.1 191.3 (35.7)%. Easyjet stakeholders.Then evaluate the other options which will bring to the fray better returns. Haji-Ioannou criticised the airline's decision not to seek to cancel the outstanding Airbus order, claiming it would create an additional 4.5bn of capital which the airline could not afford to spend. Based on this evaluation, EasyJet exchanged 25 A319 orders for A320s in July 2008 and later removed the A321 aircraft from the fleet. The first aircraft, an Airbus A320, was re-registered as OE-IVA. Stakeholders can affect or be affected by the organization s actions objectives and policies. We are a low-cost European point-to-point airline. A Market Leader As Europes fourth largest airline car- rying more than 68 million passengers annually, easyJet has been highly suc- cessful in an increasingly competitive European travel market. Low-cost carrier WHAT ARE YOUR RESPONSIBILITIES TOWARDS EACH OF THE STAKEHOLDERS? The cookie is set by the GDPR Cookie Consent plugin and is used to store whether or not user has consented to the use of cookies. Originally . Pricing Easyjet and its rivals are not exception and have been communicating to their stakeholder mainly through their websites. Low-cost carrier Easyjet has benefits from low price just . Britain is isolated on geographical conditions across the sea with other countries in the European continents so the aircraft is the most convenient mode of transportation. What are three ways that railroads affected the economy? Easyjet PLC is a United Kingdom-based holding company engaged in providing flights and package holidays, principally in Europe. Good Essays. EasyJet endeavours to respect the principles of the ILO . Which two stakeholders will this cause conflict between? TABLE OF CONTENTS At the time of the announcement, it was stated that the first flight was scheduled to occur sometime during 2015. easyJet Despite some previous concerns about the purchase from key shareholders, the need to . London Gatwick Airport DALLAS - Esken, the owners of London's Southend Airport (SEN), could be put up for sale after the pandemic saw passenger numbers plummet by 90%. What are various methods available for deploying a Windows application? [41], On 19 May 2020, the company revealed that it had been the subject of a cyber-attack resulting in the release of the personal information of 9 million customers. Stakeholder It is more suitable for students and ordinary income people. 10. Click on the link below to read more.--> We have a clear focus on building strong relationships with customers to create more sustainable, long-term revenues leveraging quality, innovation and digital. [24] However, in April 2006, the threat of takeover receded as FL sold its stake for 325million, securing a profit of 140m on its investment. 's total fleet comprises entirely Airbus aircraft. 1. While various amounts held determine their actual control of the business, Premium